ABOUT US
The brand name, STERLING, holds deep significance rooted in the family history of our founder. It is derived from the silverware and fine china importing business founded by his great-grandfather in St. John's, Newfoundland in the late 19th century, and later adopted by his father's real estate advisory firm. The name embodies a legacy of entrepreneurship, service, and renewal. Its connotation of a "sterling reputation" perfectly aligns with the ethos of our business. Choosing this name reflects pride in family heritage, a profound love for family, and a vision for the future. It symbolizes the enduring legacy built by generations past and the promise it holds for generations to come.
OUR MISSION
To provide expert integrated advisory services tailored to the unique emerging needs of enterprising and high-net-worth families. We help them to chart their course and travel confidently through financial and non-financial complexities to find and achieve their purpose in the world and to secure their legacy.
OUR VISION
To establish Sterling Family Capital as the trusted go-to integrated advisory practice for enterprising families aspiring to multigenerational prosperity.
